The Maxus MIFA 9 features a striking design that makes it very appealing though it’s a family van. Key to that attractive design is the prominent front end that makes it seem grand and powerful. The large, high-set bonnet that doesn’t slope down fast like most MPVs, the thin headlamps, and the prominent bumper make the electric MPV look grand and tough.
The chunky aero wheels and the low ground clearance enhance the style on the sides. At the rear, the full-width taillights flow out to the vehicle’s shoulders, but that key design element is probably a bit much for the taste of customers outside China.
The production model looks just as large and boxy as the concept. It has huge windows, which should keep the cabin lit with plenty of natural light and provide good exterior visibility, making the journey more interesting for the occupants. The tailgate looks more upright, showing how the designers have tried to maximize the interior volume within the set dimensions.
The interior of the Maxus MIFA 9 is highly digital and minimalist and quite luxurious for an MPV. This model is certainly not a low-cost people mover designed for fleets, at least not from its looks.
A gloss black panel with chrome surround spans nearly the entire width of a sleek dashboard, and it houses three large screens, plus what looks like a small screen for an animated virtual assistant. Qualcomm 8155 and MediaTek 8666 chips power the electric MPV’s onboard electronics.
The climate control system is a touch-operated digital panel integrated into the dashboard. The capacitive switches for the climate control system probably offer haptic feedback when touched. A two-spoke steering wheel communicates the luxury-class positioning of the MPV if the other elements or the rich color-coding and materials of the cabin didn’t already.
Maxus will sell the MIFA 9 in Norway in passenger and van versions. The van version includes two seats and up to 4 m3 of cargo space. The passenger version will be available in a comfort-focused 2+2+3 seating layout and a more practical 2+3+3 seating layout. It will feature power adjustment for the first- and second-row seats, and even heating, ventilation, and massage functions.
Second-row passengers in the seven-seat configuration will be able to recline the backrests and adjust the leg rests conveniently using individual touchscreens integrated into the armrests. The second-row and third-row seats can slide completely forward to free up luggage space with the touch of a switch.
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